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A Proposal From Tailored Ventures
Prepared for Louis Joseph & Jim Davis · Confidential
Three points, stated plainly, before anything else in this document.
You get paid out. $300K to the Davis family — 40% of adjusted net US inventory sales, with the revised model reaching full repayment in month 24.
Louis carries the brand forward. Louis remains CEO and Creative Director, leading brand vision, product and campaigns — with Tailored Ventures running the operating core beneath him and the other two management roles resolved.
We build our own execution plan for the Alps legacy. A funded, five-year plan takes Alps & Meters to $5.35M in year 5. Some risk exists — Meta advertising access above all — and we will make our best-faith effort to build this brand into what we all know it can be.
$300K
Davis family repayment: 40% of adjusted net US inventory sales, reached in month 24
$5.35M
Alps & Meters net revenue in year 5, at a 20% return rate
2.4x
Modeled gross-sales return on ad spend assumption
$0 Additional Debt
Beyond a single $171K inventory loan, repaid in month 14
The Deal & The Plan
Every other point from the plan comparisons is agreed and already reflected in the model below. These two are not. We name them openly because we intend to solve them — and we commit to our best-faith effort on each, toward building this brand into what we all know it can be.
Meta advertising access
The approximately $198K META balance must be resolved and a new advertising account approved. The entire plan leans on paid acquisition at a 2.4x return, so a delayed or denied account needs an executable fallback before close.
Louis's terms
Louis's employment terms, authority, compensation, exit rights and the process for resolving creative disagreements are not yet documented. The plan depends on Louis leading brand, product and campaigns, so these terms must be settled before close.
Five-Year Plan
The plan starts lean while inventory converts to cash, then scales ad spend with revenue once outside funding ends.
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| Net Revenue | $0.73M | $1.54M | $1.97M | $3.42M | $5.35M |
| Gross Margin | 57% | 57% | 60% | 61% | 60% |
| Ad Spend | $119K | $342K | $456K | $709K | $1.04M |
| Operating Income | ($135K) | $27K | $426K | $1.05M | $1.82M |
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| Net Revenue | $1.05M | $2.37M | $3.14M | $4.87M | $7.16M |
| EBITDA | ($44K) | $215K | $707K | $1.31M | $2.04M |
| Net Income | ($58K) | $215K | $707K | $1.31M | $2.04M |
| Ending Cash | $271K | $796K | $1.70M | $3.21M | $5.69M |
The business shifts from selling down existing inventory to selling new product the group designs and makes.
How It's Funded
| Source | Amount | Terms |
|---|---|---|
| Outside Capital | $258K | $38K per month for 6 months, then $10K per month for 3 months |
| Asia Inventory Loan | $171K | 10% interest, repaid from Asia sales, fully repaid in model month 14 |
| Operating Cash Flow | Self-funding from August 2027 | Ad budget set at 25% of prior-month revenue |
Inventory Position
The inventory picture now includes the United Kingdom stock and separates the value of the goods from the cash, estimated customs duty and other steps required to unlock them.
| Inventory Pool | Location / Holder | Cost Basis | Estimated Retail | Unlock Payment | Duties to Unlock | Status |
|---|---|---|---|---|---|---|
| United States | Lab3, New Jersey | $450K | $2.0M | Davis family payout | $4K | Warehouse count required before closing |
| Asia | Leverstyle, China | $375K | $1.9M | $151K | $47,951–$49,260* | Packing lists available; partial estimate |
| Italy | Top Service, Italy | $15K | $75K | $9K | $2,273–$2,291 | Packing lists available; broker confirmation required |
| United Kingdom | Airbox, East London | $167K | $835K | $25K | $35K–$60K reserve | Unlock required; classification and origin review pending |
| Total | Four pools, three countries | $1.01M | $4.81M | $185K | $89,224–$115,551* | Planning estimate |
Prioritized by commercial importance and seasonality, using the September 29 estimates.
| Priority | Shipment | Customs Value | Estimated Duty | Timing / Rationale |
|---|---|---|---|---|
| 01 | Chinese knitwear | $100,324.84 | $36,116.94 | Immediate priority: core Originals collection and strongest commercial category |
| 02 | Italian knitwear | $13,908.18 | $2,273.49–$2,290.88 | Second priority: important Sports Club product |
| 03 | Chinese outerwear | $48,499.33 | $11,833.84–$13,143.32 | Seasonal priority: target November 2026 through January 2027 |
| 04 | UK standing goods | $167,507.10 | $35,000–$60,000 reserve | Later import: negotiate warehouse terms and classify by origin, fiber and construction |
Responding to Louis's Priorities
A higher ad budget to acquire customers
How the Plan Responds
Alps & Meters ad spend grows from $119K in year 1 to $342K in year 2 and $1.04M in year 5, funded at 25% of prior-month consolidated revenue once outside capital ends.
$300K for the inventory
How the Plan Responds
$300K to the Davis family, paid from US inventory sales.
A defined payback path
How the Plan Responds
The revised model pays 40% of adjusted net US inventory sales and reaches the full $300K cap in month 24, October 2028.
Unlock the inventory held at the factories
How the Plan Responds
Asia ($375K at cost) requires a $151K unlock payment; identified China shipments carry an estimated $47,951–$49,260 of duty. Italy ($15K at cost) requires $9K plus an estimated $2,273–$2,291 of duty. UK inventory ($167K at cost) requires $25K plus a $35K–$60K duty reserve. Freight and final broker charges remain outside these figures.
A new product plan with a team behind it
How the Plan Responds
Tailored and Bethel lead product creation. The cut-and-sew line (Anorak at $600, Trousers at $750) launches September 2027 and reaches $1.47M in year 5.
A growth plan for a bigger year 5 business
How the Plan Responds
Alps & Meters grows to $5.35M in year 5, with ad spend scaling alongside revenue every year.
Product Plan
Tailored Operating Advantage
Tailored Industry is building one operating system from design, through manufacturing, to launch. Alps & Meters does not need to rebuild these capabilities alone. It enters as an operating brand on shared infrastructure, with a defined path toward deeper automation.
Now
Live
Dashboard, SamplingOS and ProductionOS already connect analytics, inventory, product development, orders, invoices and shipments.
01
October 2026
AI-assisted imagery, campaigns, email and product pages give the team a faster path from product to market.
02
November 2026
Alps & Meters joins Halden and Oliver Charles on shared fulfillment infrastructure built to support brands regardless of where product is made.
03
Q1 to Q2 2027
Alps & Meters becomes one of two portfolio brands testing cut-and-sew development and a shared order view across Tailored and Bethel.
04
March to September 2028
The planned end state brings brands, factories and operating add-ons together on one front end.
What This Covers
Design. Manufacture. Launch.
DesignMarket-tested styles and tools that move concepts toward production-ready specifications.
ManufacturingOn-demand US knitwear, Bethel cut and sew, and a planned network of integrated factory partners.
LaunchContent, campaigns, storefront synchronization, fulfillment and operating visibility in one system.
Who Covers What
Louis serves as CEO and Creative Director. Tailored Ventures provides the operating core around him. The other two management team members will not be retained; that decision is resolved.
Operating Lead
Accountable for the operating plan and shared infrastructure
01
Louis Joseph, CEO & Creative Director
Louis leads brand vision, product, merchandising, customer positioning and campaigns within the approved operating plan.
02
Tailored Ventures
Customer acquisition, email, websites, merchandising operations and Shopify execution.
03
Tailored Ventures + Bethel
Product calendar, design, development, sourcing, costing, demand planning and logistics.
04
Tailored Ventures
Accounting, banking, G&A, reporting and shared operating services.
05
Specialist Partners, Overseen by Tailored Ventures
PPS for European e-commerce, CrossTerra for the China pilot and commission-based wholesale agents.
European e-commerce, China, wholesale and hospitality partnerships are not included in the five-year numbers above. They're upside to the plan.
Items to Confirm Together